Privacy Policy
Data Protection Declaration
1) Information On The Collection Of Personal Data And Contact Details Of The Controller
1.1 Thank you for visiting our website and for your interest in our store. In this declaration, we explain how we process your personal data when you use our website. “Personal data” refers to any information that can personally identify you.
1.2 The controller responsible for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Everstride Shop. The controller is the individual or legal entity who determines, alone or jointly with others, the purposes and means of processing personal data.
1.3 For security purposes and to protect the transmission of personal or other confidential information (e.g., orders or inquiries), this website uses SSL or TLS encryption. An encrypted connection can be identified by the “https://” prefix in the browser address bar and the lock icon.
2) Data Collection When Visiting Our Website
When using our website for informational purposes only—meaning without registering or otherwise submitting information—we collect only the data that your browser automatically transmits to our server (“server log files”). These data are necessary to properly display the website and ensure stability and security:
- Visited page
- Date and time of access
- Amount of data transferred
- Referring source/website
- Browser used
- Operating system used
- IP address
Processing is based on Art. 6 (1)(f) GDPR, reflecting our legitimate interest in maintaining the stability and functionality of the website. Data is neither shared with third parties nor used for other purposes.
We reserve the right to review server log files retrospectively if there are concrete indications of unlawful use.
3) Cookies
We use cookies to make our website more attractive and enable certain functions. Cookies are small text files stored on your device.
- Session cookies: deleted once you close your browser.
- Persistent cookies: remain on your device to recognize your browser on subsequent visits.
These may process information such as browser type, location data, or IP address. Cookies can also simplify shopping processes, e.g., remembering items in your cart.
If personal data is processed through cookies, the legal basis is Art. 6 (1)(b) GDPR (contract performance) or Art. 6 (1)(f) GDPR (legitimate interest in a functional, user-friendly website).
We may also collaborate with advertising partners who place third-party cookies on your device. In such cases, further information is provided in this policy.
You can configure your browser to notify you about cookies, decide individually whether to accept them, or block them entirely.
Guides for cookie settings:
- Internet Explorer
- Firefox
- Chrome
- Safari
- Opera
Please note: disabling cookies may limit website functionality.
4) Contacting Us
When you contact us (e.g., via contact form or email), the data you provide is collected solely to process your request and manage the technical administration.
Legal basis: Art. 6 (1)(f) GDPR (legitimate interest in responding to inquiries). If contact is made to conclude a contract, Art. 6 (1)(b) GDPR also applies.
Data will be deleted once the inquiry is fully resolved, unless legal retention requirements apply.
Official contact: info@everstrideshop.com
5) Customer Account And Contract Processing
In accordance with Art. 6 (1)(b) GDPR, we collect and process personal data when you open a customer account or place an order, for the purpose of contract execution.
You may request account deletion at any time. After full contract performance or deletion, your data will be blocked for the statutory retention period and erased afterwards, unless you consent to extended use or another legal basis applies.
6) Use Of Data For Direct Advertising
6.1 Newsletter Subscription
If you subscribe to our newsletter, we will regularly send you information about our offers. Only your email address is required; all other details are optional.
We use a double opt-in process requiring confirmation through a link sent to your email. By confirming, you consent to processing under Art. 6 (1)(a) GDPR. We also store your IP address and the date/time of subscription to protect against misuse.
You may unsubscribe at any time using the link in each newsletter or by contacting info@everstrideshop.com.
6.2 Newsletter for Existing Customers
If you provide your email address during a purchase, we may use it to send you offers for similar products without requiring additional consent.
This is based on Art. 6 (1)(f) GDPR (legitimate interest in direct advertising). You may object at any time by contacting info@everstrideshop.com, and no further promotional emails will be sent.
7) Data Processing For Order Fulfillment
7.1 Shipping and Payment
To fulfill orders, we share necessary delivery details with shipping providers. Payment information may be transferred to financial institutions as required.
7.2 Payment via PayPal
If you select PayPal, your payment data will be transmitted to PayPal (Europe) S.à r.l. et Cie, Luxembourg, exclusively for payment processing. PayPal may conduct credit checks based on legitimate interest (Art. 6 (1)(f) GDPR).
More information: [PayPal Privacy Policy].
8) Review Reminder
With your explicit consent (Art. 6 (1)(a) GDPR), we may send you a one-time review request after purchase. Consent can be revoked at any time by emailing info@everstrideshop.com.
9) Use Of Social Media Plugins
We integrate social media buttons as HTML links to prevent automatic server connections. A connection is established only when you actively click the button.
- Facebook – Privacy Policy
- Instagram – Privacy Policy
All providers are certified under the EU-U.S. Privacy Shield, ensuring adequate protection.
10) Online Marketing
10.1 DoubleClick by Google
We use DoubleClick (Google LLC) to display relevant ads, measure campaign effectiveness, and prevent repeated impressions. Processing is based on Art. 6 (1)(f) GDPR (legitimate interest).
More info: [Google Privacy Policy].
10.2 Google Ads Conversion Tracking
We use Google Ads to measure campaign performance. Conversion cookies expire after 30 days and do not enable personal identification.
More info: [Google Privacy Policy].
11) Web Analytics
We use Google Analytics with IP anonymization (“anonymizeIp”), which ensures IP addresses are processed without personal reference. Data is used for statistical analysis and optimization (Art. 6 (1)(f) GDPR).
Opt-out options:
- Browser Plugin
- Cookie settings
More info: [Google Analytics Support].
12) Retargeting / Remarketing
- Facebook Pixel (with explicit consent, Art. 6 (1)(a) GDPR): used to measure ad effectiveness and optimize campaigns. See [Facebook Data Policy].
- Google Ads Remarketing (based on Art. 6 (1)(f) GDPR): enables tailored advertising across Google Search and partner sites. See [Google Ads Policy].
13) Rights Of The Data Subject
Under GDPR, you have the following rights:
- Access (Art. 15) – know what data we process.
- Rectification (Art. 16) – correct inaccurate or incomplete data.
- Erasure (Art. 17) – request deletion under certain conditions.
- Restriction (Art. 18) – temporarily limit processing.
- Portability (Art. 20) – receive data in structured, machine-readable format.
- Withdrawal of consent (Art. 7(3)) – revoke at any time.
- Complaint (Art. 77) – lodge a complaint with the supervisory authority.
Right to Object (Art. 21):
You may object at any time to processing based on legitimate interests. If objection concerns direct marketing, we will stop such processing immediately.
14) Data Retention Period
Personal data is retained for the legally required period (e.g., tax and commercial laws). After expiry, data will be deleted unless required for contract fulfillment, legitimate interest, or another legal basis for retention.